I can’t say that I was super excited for this class when it started, not in the dreading it, but in feeling like it was going to become one of my largest failures. I’ve continued to struggle with the concept of identity. We spend our whole lives discovering + defining to later rediscover and redefine ourselves, yet somehow I was to recreate an identity for an organization, not even an individual. I’ve struggled with my own identity for my life, so trying to create someone else’s was really intimidating for me.
I struggled throughout this project, trying to break away from this very gridded and safe aesthetics that often uses Helvetica that I personally have an attachment to. I started to fall into that safe aesthetic in the beginning of the project. So I delved more into research, which helped to create more of an overall concept, and later when I ran into more difficulty I was encouraged to write it out.
That was one of the best pieces of advice that I received. The content that I actually wrote during that moment ended up guiding the story throughout the rebrand book. I still struggled a bit while using that written content to guide my design pieces. I ended up looking at the overall themes between the content that I had written, the research that I had originally done and KC Fringe’s current social media promotion.
I think that even though I still have stuff to change or further refine on the various touchpoints and pieces of promotion that I created, I ended in a rather nice place. It is one of my most successful pieces that I would say that I’ve created to date. The system represents KC Fringe Festival, as well as promotes it in what I hope is a better light than their previous logo. My system focused more on the idea of what the festival was like and what people could expect to see.
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