A.De Sando KCAI process blog: 02/01/2013

Thursday, February 28, 2013

type experiment 2.

HYPOTHESIS: if one adds a different layout to the words then the piece gains more personal meaning, in an intimate experience.

WHAT I DID: chose a written narrative, not in poetry form but pulled out most of the verbs and put the rest of the sentence before or after the letter of the verbs. then I printed those layouts on overlays + resume paper and saw what it looked like overlaying them all on a light table.

OUTCOME: the piece appears more like an eye exam chart/Snellen Chart from a distance, but upclose reads more like poetry, attempting to guide the viewer's eyes based on the way of reading focused on the larger letter, first what comes before it, then what comes after and then the next large letter/fragment. with the human mind wanting to make sense out of letters pulled out, it causes the viewer to come closer + become more engaged in the piece.

NEXT EXPERIMENT: try layouts in different scenery/backgrounds...behind text/more in depth, the whole written piece in comparison to the original written piece.

two final pieces showing the 2 pages of the reading.

page 1 of "Your Life As a Poet."

page 2 of "Your Life As a Poet."

feedback.

*cool shots, very dynamic

*work even larger scale

*put all on one page

*get away from "the page"

*get people to test + see their interpretation

*get more interactive in general

Tuesday, February 26, 2013

[P2] the persuasive. subculture post.

The Goth and Vampire Culture pretty much go hand in hand, as both have pretty much been influenced by the other. The Goth culture, the style aesthetic and actions associated with the culture were influenced by Bauhaus(band), as well as vampires. Both groups can be visually identified by their pale skin, black/dark clothes and the entourage that they normally hangout in. Both groups thrive heavily on the group as a whole and coming together as a family.

The cultures have become so large through their continued spread into popular culture via books, movies, TV show and music. Thus, through the channels of TV and movies, there are even more avenues of exposure through drinks, clothes and home furnishings. Both groups have a big desire to live long, in a world full of pleasure and basically do as they wish. And just as the current culture is inspired by media, the image of the group continues to mold based on popular views of the material, aka tv movies/celebrities. Yes, many wear fangs(they have evolved past plastic onesie fangs) with dental caps or undergo dental word to attain fangs.

The interesting part about this culture is that the individuals within it are well-read not only in the world, but often of those cultures that not only build off theirs but many of the surroundings, such as other supernatural based groups.

bella lugosi.

christopher lee.

grandpa munster.

vampire diaries.

true blood.

underworld.

vampires/goths.

couple.

fangs.

*p.s. classmate, you're welcome, your three products can now live forever.

Monday, February 25, 2013

the practical. final. how to make sangria.

the final video.

The main concept for this video was to focus on simple, easy-to-understand step yet humorous/fun way to make sangria. It should always be a party, whether you're making or drinking sangria.

video testers.

these are images from the 61 year old female user-tester during the process+share with friends.

Other than those images posted above, said tester also stated: was surprised that the five minutes of the video had gone by so fast, was entertained but informed throughout the whole thing, seemed more than simple enough to create, sound wasn’t the clearest, have a more specific measurement for sugar?, the music and transition was nice, the fruit looked really nice and fresh, the visuals in the beginning of sangria places was cool, and the sound effects were fun.

28, male who stated that: the word sangria is spelled wrong, the rolling fruits are fun,likes the transitions, the voice over changes distractingly at 4:40, overall it was fun and seems easy, maybe I’ll make it this summer.

31, male who stated that: looks pretty cool, sound is a bit off & could be louder, is that a normal kitchen knife?, transitions were cool and helped to tie in the scenes together, recipe is super simple, easy to follow, can’t wait for the nice weather to come back to enjoy outside.

Overall with the feedback, we realized that the video as a whole was pretty solid and our main video theme/aim was received! We already knew that the sounded need a bit of work and we pushed to fix that for our final.

vimeo link: click here.

Friday, February 22, 2013

USA TODAY redesigns.

dual based, default home page.

dual based, default home page, section hover.

dual based, default home page, article hover.

image based, home page.

image based, home page, section hover.

image based, home page, article hover.

video based, home page.

video based, home page, section hover.

video based, home page, video hover.

text based, home page.

text based, home page, section hover.

text based, home page, article hover.

text based, Life Section, opening.

text based, Life Section, opening with article hover.

text based, Life Section, article isolate.

text based, Life Section, article isolate, website scroll down.

text based, Life section, article isolate, website scroll down, switching section hover.

The emphasis for this redesign was on the user being able to organize+display the articles as was most helpful for them, be that image, text, dual, or video based. There is the ability to jump back and forth between the different display modes throughout the website.