Wednesday, November 7, 2012

package redesign digital sketches.

these are the digital sketches that I translated from the initial hand sketches.

 bottle option1(front, back + sides).

 bottle option2(front + back only).

 bottle option3(front + back only).

feedback from Sir Galloway.
The options in general seem to appeal to the same crowd, but is portraying the beverage in another way. The three options overall look pretty good. Think about adding color. Simplicity of text on bottle option3 is very nice, but think about moving "enhance your experience with" to the bottom...get rid of "with?" Break the structure grid more on bottle option1: have all four sides like the front? or have the front and back the same but sides full of lines? Make sure I keep my focus and push as much as I can to be pathos or logos. 

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