Over the weekend, we went over text content + reformatted the information. We also figured out during last class what works of art would be on display in the exhibit and the layout of the themes + text. Then we started to print, cut out + place the work within the model. Next steps are to make the sculptures to be placed within the exhibits first level, take photos + start the presentation. We also need to finish the second floor of the actual experience of what it was like to be around during Art Nouveau. Then we need to add the text into the museum on the walls and then print out a text portion to turn in friday and we should be at a good place.
These two examples show the use of very fluid and curved letters that compliments the bright colors and the other aspects of the posters. There are not many straight or angular edges to most of the artwork made during Art Nouveau; most demonstrated pieces used curves to embrace the idea of growth, continence and movement.
HAND LETTERING.
The Art Nouveau movement inspired more expressive, curves and hand-created typefaces than any other art period. Many of these typefaces included stylized, elegantly displayed designs and a frequent use of hand lettering. Art Nouveau typography is depicted extremely decorative, embellished stroke endings, very high and low “waistlines,” diagonal and triangular character shapes, top- or bottom-weighted stresses, angled crossbars and often was comprised of a few of these distinctive traits. The posters of Aubrey Beardsley, Alphonse Mucha and Joseph Kaspar Sattler, three renowned artists of this period, inspired many type designs during Art Nouveau.
LIBERATION.
Liberation was one of the reoccurring themes of Art Nouveau as the public embraced their freedom of expression and many artists followed in suite and embraced the depiction of liberation and the widespread questioning of values. Many pieces of art during this time focused on representing the newly uncensored social gathering content of social gatherings and were used in cigarette and liquor advertisements.
NATURE
Nature was a big influence on Art Nouveau through use of a vital organic force that could be almost terrifying. In architecture, whiplash curves were used to resemble vines literally overtaking houses and iron support columns were cast in the form of a stem or root that is bursting alive at the top. The overall use of the nature theme was to represent the life cycle of birth, life, decay and death. Nature was not always portrayed in a beautiful light; often nature was displayed as a creepy otherworld, governed by dark uncontrollable forces.
SEXUALITY
The act of selling sex in advertisements was widely used during Art Nouveau. Focus for many of these advertisements revolved around the notion that if a male bought a product then beautiful women would flock to him. During this time many of the ceramics were very curved, often abstractly representing a woman’s natural curves. Designers did not just aim to sell the promise of sexual fulfillment to a male audience, but also, they were selling a sophisticated, decorative and glamorous identity to women—increasingly the dominant consumers.
The Art Nouveau movement inspired more expressive, curves and hand-created typefaces than any other art period. Many of these typefaces included stylized, elegantly displayed designs and a frequent use of hand lettering. Art Nouveau typography is depicted extremely decorative, embellished stroke endings, very high and low “waistlines,” diagonal and triangular character shapes, top- or bottom-weighted stresses, angled crossbars and often was comprised of a few of these distinctive traits. The posters of Aubrey Beardsley, Alphonse Mucha and Joseph Kaspar Sattler, three renowned artists of this period, inspired many type designs during Art Nouveau.
Liberation was one of the reoccurring themes of Art Nouveau as the public embraced their freedom of expression and many artists followed in suite and embraced the depiction of liberation and the widespread questioning of values. Many pieces of art during this time focused on representing the newly uncensored social gathering content of social gatherings and were used in cigarette and liquor advertisements.
NATURE
Nature was a big influence on Art Nouveau through use of a vital organic force that could be almost terrifying. In architecture, whiplash curves were used to resemble vines literally overtaking houses and iron support columns were cast in the form of a stem or root that is bursting alive at the top. The overall use of the nature theme was to represent the life cycle of birth, life, decay and death. Nature was not always portrayed in a beautiful light; often nature was displayed as a creepy otherworld, governed by dark uncontrollable forces.
SEXUALITY
The act of selling sex in advertisements was widely used during Art Nouveau. Focus for many of these advertisements revolved around the notion that if a male bought a product then beautiful women would flock to him. During this time many of the ceramics were very curved, often abstractly representing a woman’s natural curves. Designers did not just aim to sell the promise of sexual fulfillment to a male audience, but also, they were selling a sophisticated, decorative and glamorous identity to women—increasingly the dominant consumers.
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