collection. landing, sort + reveal.

This is the steps toward a cohesive unit/website.

landing page.

sort page.

above the fold.

full page. wendy mug/studio shot.

above the fold.

full page. chris mug/home shot.

feedback.
*get rid of landing page? think of a better overall photo of the group that represents my main style focus?
*get rid of links on bottom of landing/the double navigation
*darken brown?
*darken white box on the reveal page
*take out "click to find out" but add line element?
*use black+white on links to show larger difference in color on hovers
*lower opacity of image on the page that you're on for the mugs
*no centered text says allyson

collection. the revised styles + infographs 1.

Below are the revisions of layout + style based on feedback from Marty Maxwell Lane last class. I'm still trying to figure out the specific rendering style of photography for the context shots. Within these sets are the context shots focused on Studio desk.

sort page option A with hover example.

sort page option B with hover example.

up to the fold optionA.

whole layout optionA.

up to the fold optionB.

whole layout optionB.

up to the fold optionC.

whole layout optionC.

total number of mugs infograph.

mug diameter infograph.

height infographs.

other variations of color combinations.

feedback from Marty Maxwell Lane.

*work with placement of sentimental sort title. should it be a question? do all sorts allow for questions?

*use copywriting skills to pump up the text on the layouts(sorts+questions)

*text was getting too small on infograph of the favorite tea/coffee shops

*get rid of "this is"

*still work with reveal page. try the image all the way up towards top

*work with brown bar(s) + white opacitied box for questions+answers on reveal

*anchor top higher

*rename "state/country association" to "location association" ?

*work more with presentation in browser for checking layout

subculture. final.

For this project, we were to brand a set of three consumable products for Acme, an organic company based in Urbana, IL based on a subculture that we received; mine was the American Mafia. I narrowed the specific audience to males between the ages of 21–60 that enjoyed watching mafia related movies and wished that they were part of the American Mafia with the perfect woman, family, car, job, fighting to protect who and what they love. There are always many social events in Mafia movies, let alone get together in the real world with people in their 20s and up, so the idea of branding a set of liquor bottles came as the biggest nod to not only the targeted audience, but also the topic of the Mafia. It also pulls in the direct connotation that many associate with the Mafia is the Prohibition and bootlegging in the 1920s. The main attributes that I was focused on was dominance, family, loyalty, goal oriented, stylish.

front of three types of alcohol, each tie a different base color, different ties for different occasions thus different liquors based on the situation.

different times on lid reference times of day consumer may consume.

front, top (cap) and back view of bottle.

close up.

left: inside verse front label. right: inside reverse back label.

presentation document.

ADe Sando Acme

feedback.

*have logo different from name

*current type is very traditional, was that the aim?

*embellish labels more/bring in ornamental

*bring band around top of bottle back

*go less literal with tie/tie shape

*maybe use tie pattern as texture? or have hidden tie shape