For one of the beginning steps of Project1: Typographic Campaign we were to create seven digital compositions illustrating each element of design: anomaly, concentration, direction, gradation, repetition, space, and texture. These were my first attempts. Not only was each composition to emphasize a design element, but they were also to relate to our quote that we will be using later steps.
my quote: “Design is the application of intent - the opposite of happenstance, and an antidote to accident.” -Robert L. Peters
anomaly
dissimilar or irregular element in an already set structure
concentration
placement of elements to create a focused pressure point
direction
overall feeling of movement in a general dominant direction
gradation
creates a feeling of movement
repetition
reiteration of elements
space
dimensions of a piece based on elements and place
texture
illusion of a surface that is not flat or smooth
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