Friday, October 4, 2013

rebrand. more sketches.

Based on the concepts that I wrote last time I started to sketch out ideas for logos based on that way of viewing the festival.

idea: controlled, yet breaking free of our confined daily roles.

idea: changing from one form to another; letting yourself out.

idea: movement + fluidity of performing--the motivated audience.
super minimalist sketches courtesy of Professor Craig.

idea: highlight "in" + the idea of being a part of something larger.
super minimalist sketches courtesy of Professor Craig.

Professor Craig feedback.
*don't be bogged down with the need to add all icons pertaining to all types of Festival events
*maybe hand drawn type, or hand drawn + found or all found
*think about the addition of imagery or texture to stand for the various Festival events
*can these various logos also be used for signage? should the name of event type be under logo?
*you have a lot to do, get to working.

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