Even though we’re recycling materials and other waste, it is
essentially helping and hurting us. Yes, we are helping the planet, but we
continue to lose valuable materials, harmful chemicals go into the air and
cheaper products are created. Also, downcycling is expensive for businesses.
Despite what some people may think a totally efficient world is not the best
kind for the human population. In some instances being totally efficient lacks
originality + inspiration which many people hold as more important than helping
the environment or world. I think in the end, this is the big reason why we won’t
ever be fully efficient. Not only are people not willing for change, but also
it could drastically change how we experience the world + all of that which we
currently experience.
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Humans, as a race strive for control and cannot let nature+
life simply exist without our touch. Things that are set in place, as a cycle
with nature that would essentially give back to help, and us are the things
that we are aiming to control. An example would be leaves, although letting
them sit and decompose on our lawn would create a great repetitive cycle we do
not allow + instead clean up the leaves. The book believes that we should aim
for building new structures that bring back more than they put out, such as
solar powers that create more power than the building consumes. As a whole
though, I highly doubt people will ever be able to adapt to this, because we
are too stuck in the here and now, we hardly care for things that take time,
that we may never see the changes for. So, even though this debate + talk of
sustainability may continue to grow as the idea of the community, we will never
be able to push forward, because we hardly will get back what we put in.
article. Catherine Gray on Sustainable Business
This article spoke about how The Natural Step is an organization that teaches huge corporations/companies how to be and stay sustainable. They've worked with Nike, McDonalds, Starbucks + Ikea. Their reason to aim at these larger brands is because the larger the brand is, the larger the impact will be if they go more sustainable. The world is currently at a state, where we need to start looking carefully at all that we're doing + start to right our wrongs, before we no longer have these resources that are diminishing.
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