My design for these two posters relied heavily on the use of the abstract. I tend to gravitate towards the use of objects in non-conventional as well as conventional ways. Not only was it visually successful but conceptually because of the use of abstraction. The two points of view that I chose for this project based on the word that I was given “lawn” were not to views of the lawn that I normally think of. I wanted to choose two views that effect many people but they may not realize it.
POV1: Family Emotions(associated with the lawn)
For point of view one, family emotions associated with the lawn I achieved this by focusing on the use of mark for family. I repeated the mark four times in the composition. Three of the marks had an image that overlaid the mark. The three images each stood for a different memory that is associated with the family and lawn: grass, tire, and leaves. Of the four family marks you can only see the entirety of the mark once. Within that mark is my typographic manipulation and representation of memory. I filled in the space near the family mark as orange to complement the leaves and bring the connotation of the sun and outdoor associated with lawn memories.
Close up of memory text within the family mark.
Close up of two marks and the major family mark.
POV2: Alternative Lawn Use
With point of view two, alternative lawn use I achieved the visual abstract with the use of bright colors and unnatural depiction of objects. I really wanted to show more than I had to tell and achieved this by only having the word alternative once on the poster. Due to the fact that this is the only word on the piece and basically on the layer closest to the viewer; it speaks much louder than on the same layer level as the images. To further the visual aspects of abstract I combined a vector image with icon garden tools and a hand drawn dandelion.
Close up of the alternative text on top of the mower
I struggled along the way with this project, but am fairly confident in the final compositions. In my eyes, struggling is a good action because it means that you’re trying hard to fit the pieces that you’re given together. With the case of this project, learning and putting to use the composition principles was where it began. Memorizing and using the skill are two things, but using the skills to create meaning is the biggest component; this was where I was struggling the most. During the different phases of the project my assets and compositions were either saying the object, or the point of view, not both. I definitely feel more confident that now my posters state both the point of view and the object. Due to this I think that I look more intently at the not directly stated message in pieces of art.
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