Monday, February 20, 2012

Modes of Appeal: Logos, Ethos, Pathos found examples

We were to find examples of pathos, logos, and ethos in graphic design work. Pathos is when there is focus on one specific emotion. Logos is when the focus is on logic or reason. Ethos is when there is focus is on impartial judgment and the source is trustworthy.

pathos
from New Retro by Thames & Hudson

pathos
from New Retro by Thames & Hudson

pathos
from New Retro by Thames & Hudson

logos
from http://adsoftheworld.com

logos
from http://adsoftheworld.com


logos
from http://www.marketingtechblog.com

ethos
from http://adsoftheworld.com


ethos
from http://adsoftheworld.com


ethos
from http://www2.epiphone.com/

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