ethos aka credibility: believe those that we respect, make yourself
likable and be an authority
logos aka logical: use reasoning to persuade. Induction +
deduction, facts, statistics
rhetoric act of speaking or writing effectively
style the specific or main characteristic of expression or design
styles have changed throughout history, and changes can be seen multiple times throughout our own lifetime. Although a style comes and goes - this does not mean that it is gone forever.
Designers change the meaning of images by making an interesting combination, image transformation, alteration, exaggeration, and combination; photomontage, camera angle and viewpoint, cropping, graphic support elements. Other ways to alter meanings are through choice of typeface, texture, or use of lighting in photographs. Using all of these skills, designers are able to alter the original connotations.
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