Typographic Campaign Final Window Wrap + Animation

When we were first given this project; all that I was thinking was what are we going to do with this design quote. This question was later replaced with how will I be able to effectively demonstrate this quote in a window wrap as well as an animation piece. I think that I struggled through most of this assignment. I had never thought about how to use text, without using words to abstractly stand for the quote that we chose.

We were to choose a quote that went along with the AIGA mission statement and was stated by a graphic designer. The quote that I chose was “Design is application of intent ­­—the opposite of happenstance and the antidote to accident” by Robert L. Peters. He is a current graphic designer that lives in Canada. Peters is an active leader in graphic design associations in Canada. His quote really caught me by surprise, because I fully agreed with it. I believe that there is always a reason to design; it’s never just made to be made, there is always a purpose. This also goes along with the AIGA mission statement with the idea that design is a vital cultural force.

Although my process started out very shaky, I believe that the window wrap illustrating my quote came together quite nicely. My intent was present one fluid thought that spanned along the side of the building to the front. I placed the quote along the side to keep the viewer to follow the quote all the way to the front door; to entice them to come in. Although I set my main audience to be someone walking past the building; I chose to use my compositions that helped to create a continuous and focused composition with my graphic compositions.

I struggled quite a bit with the animation. I am still trying to figure how to relate design, text, and image to motion. This is a very useful tool for design; this is something that I need to master. I ended up keeping my focus on the quote and adding in the window panels as the transitions to bring lines of text together to create one overall idea; which essentially was the main point of the project.

the side of the building that leads around the corner.

front of the building with the main doors.

*currently having problems exporting animation as a mov.