final branding booklet. manheim park/historic manheim park association.

Below is the final booklet style for the rebranding of Manheim Park + the Historic Manheim Park Association. This was included in the final packaging for Manheim Park + the Historic Manheim Park Association as well as all of the logos, flat PDFs of promotional materials, typefaces within the new branding, possible vendor options for purchasing promotional materials + environmental signage + Microsoft letterhead templates.

presentation. branding. manheim park neighborhood meeting.

This is the branding presentation from the 11.09.13 Manheim Park Neighborhood Meeting. All of our materials are almost final. We just need to finalize the Brand Standards + Website + start packaging all the files to pass on, then we're done.

presentation. branding group. brand standards.

Branding Presentation

brand standards. take 1.

interview. manheim park.

Name: Josh

Age Range: Twenties

Currently Reside: Waldo

Hail: South Kansas City

Do you know what/where Manheim Park is?

Yes. It’s east of Troost. There are a lot of older buildings from the early 1900s and so. It’s also run down in some places.

Do you think it’s a safe place to be in?

I wouldn’t feel comfortable living there myself. But crime happens everywhere. It’s neutral for me.

Why wouldn’t you feel comfortable living there?

It’s far from where I work and parking kind of sucks down there.

How do you know when you go somewhere that the area is safe or not?

It’s all in how well the area is kept. Are the street lights on and working? Does the front yard look like the junk yard? Do the houses look as if they are actually being cared for?

If you’ve heard an area is unsafe, would you still go there?

I would be less likely to visit, if I heard that.

Are there any specific elements in a town that you look for or would cause you to stop and have a look around?

Art installations, fountains, memorials, murals, historical markers of sorts, interesting looking houses.

If a town already has a dangerous reputation, what do you think would best help to make it more welcoming?

Once an area has the reputation of being dangerous, the only thing you can really do is rebuild the community around it. You have to start with safe environment for children to grow and prosper as well as have things for them to do after school other than cause trouble.

What kind of stuff for children to do?

Community center, after school programs, stuff like that.

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Name: Santino

Age Range: Twenties

Currently Reside: Kansas City KS, district Strawberry Hill

Hail: Emporia, KS South Side

Do you know what/where Manheim Park is?

I know where, 39^th and Troost. It’s a relatively big park by Hyde Park.

Do you think it’s a safe place to be in?

It's subjective. Depending on what type of socio-economic area you are comfortable in. I think during the day it would be a relatively safe place for most people to be in, I myself have never hung out there so I can't be for sure. Judging by the location I could see how it could be rough during certain hours of the day

How do you know when you go somewhere that the area is safe or not?

Crime level of the neighborhoods directly surrounding the area of question. The type of activities that "go down" in that particular area, and yes of course the people who frequent that area.

If you’ve heard an area is unsafe, would you still go there?

As a single multi-racial adult male if there were something of interest there I would probably still go. I think the answer would change depending on sex, race, age, and comfort level with urban city life.

Are there any specific elements in a town that you look for or would cause you to stop and have a look around?

Yes, state of properties located around the area, type of individuals who live in the area, the element of crime in that area, the presence of law enforcement in the area. If I see a liquor store, pawn shop, liquor store, churches chicken, then I generally know what I'm dealing with.

If a town already has a dangerous reputation, what do you think would best help to make it more welcoming?

Beautification of the area, development of local businesses, bulked up law enforcement presence, increased cultural diversity

manheim park. the questions.

question.

How can we create a visual/unified image of the neighborhood other than simply through the logo and promotional materials?

plan.

Create a community event that shows the bringing together of the physical area, cultures, individuals, etc.

ideas.

-create a simple overall feel so that one knows the area they are in, similar to the Plaza, Westport, Zona Rosa, etc.

-colors on curbs pulled from the logo

-logo or lions from logo painted on empty buildings or sidewalks

-use visual unified marks/cues

-cloth banners/that promote area + season/metal signs

-creating a visual aesthetic for all business signs to go along with while keeping their individuality

-community event/melting pot to bring people out + celebrate the diversity of the area

-entry sign into the neighborhood, showing the boundaries

-mentorship/babysit of kids in the neighborhood

-empowerment series to help motivate people living in the neighborhood via lectures, demonstrations, or hands on activities

manheim park. the basics.

For Visual Advocacy we will be working on redesigning the logo for Historic Manheim Park Association, as well as pinpointing areas or parts that could help create a more positive atmosphere in the area. The class met with Seft Hunter, Vice President of the Neighborhood Association + William Bates, Historian and Housing Chair to discuss in more detail what they were hoping we could do, as well as give us more information to work with.

Most important notes from the meeting:

*Bancroft School is largest visual focus in the community

*100 or so vacant + abandoned homes are largest issue

*Houses are all different architectural styles, so one unified image/logo for community could help bring everyone and everything together

What is wanted:

*Visual identity for this town that is welcoming + descriptive of the area, as well as show where they are going

*Brand standards, promotional materials(business cards, letterhead, t-shirts), signage, and any other possible features to positively promote the area (i.e. signs in vacant lots, digital boards, etc) 

Below are images from the initial walk around the Bancroft School that is currently being renovated and turned into apartments. 

this is a pretty awesome video that goes over the architecture work + residents main wants out of this neighborhood.