Persuading Vote Poster Further Iterations + In Class Work

Based off of the class critique today I am currently advancing my typographic Persuading Vote poster for AIGA. Below are the variations that I have come to by the end of the day. I am still not quite at the correct answer, but I am getting closer.

There had been a comment about creating a "chaotic" grouping of letters near the top of the layout and have the statement more clumped together near the bottom. The first few tests looked closer to a tree, and here was the attempt at trying to flow the chaotic letter grouping down to the statement.

I moved back to the chaotic grouping of letters around the statement, but expanded the grouping to cover the length and width of the page. The idea was to be closer to a visual illustration of the statement with the chaotic letters on the outside pulling together to create the statement in the center.

I added made each line its own statement and pulled the full statements together. I wanted to emphasis to be on voting, but to also read the statements to explain the chaotic layout above.

 

I felt that there was more impact on voting, when the statement with vote was on its own, not lumped with the other two statements. Then I did some experimenting with the amount of space between the statements.

Persuading Vote Poster Mock Up

For class we were to advance at least one of our persuading to vote poster ideas. As well as set up the poster template that is provided by AIGA.

the original idea.

This was based off of my initial layout in class, except I went with the suggestions to add color, change size and use a variety of typefaces. Typefaces used for the letters are: Adobe Jenson Pro, Capitals, Futura Std, Gotham, Helvetica LT Std, Rockwell, Trebuchet MS, and Univers LT Std. The main typeface used is Univers LT Std.

the original idea.

This is based off my initial design, but using the suggestions of vectoring the donuts and the box. I went through different iterations trying to get to the best typeface and word choice, but I still have not found the best typeface for the tagline "Don't get stuck with your second choice."

Visual Rhetoric Final

 

Persuading to Vote: Digital Explorations

various trials using Trade Gothic + Univers

final chosen for in class critique.

Irony + Logos

various trials using an image of the Washington Monument that many associate with Washington DC and the presidency, as well as a Vote pin.

final chosen for in class critique.

Parody + Logos

various trials of the box with different typefaces: Gotham, Governor, Univers

final choice for class critique.

Metaphor + Pathos

various trials of the quote

final choice for class critique.

Synecdoche + Ethos

Persuading To Vote: Sign-Map and the Sketches

This is the in class sign-map that my group created.

the overall map.

top closeup.

middle close up.

bottom close up.

My matrix that was created by choosing an icon, index and symbol off of the above chart.

full matrix.

close up of top.

close up of middle.

close up of bottom.

Final Concept Sketches that I am going along with after talking with Professor Jamie.