Saturday, March 16, 2013

subculture. some more research.

I went back into research mode to put myself back on track for my packaging.

stage 1: hard liquor packing (by Stranger and Stranger).










stage 2: the subculture descriptive words.
classy hats, handkerchiefs, ties, bow-ties, pinstripe suits, suits, cigars, coins, bill rolls/stacks, black, dark colors, guns, fights, women in white in expensive clothing, flowers, death, family

stage 3: words/phrases used in films by mobsters.
boss, burn, bump off, drop/drop off, knock off, muscle, outfit, pinch, wire

first steps towards the rebranding (no where near where I want it to go, but slow movement).
trying to work with the focusing of the label onto smaller, beautiful moments of interaction.

the first is the front bottle label, the second is the reverse that you could see through the back of the bottle or side and the third was the back label

Friday, March 15, 2013

type experiment 4.

HYPOTHESIS: what happens when the scale of the poster becomes life size for the author? if you change the size of the poster, will the overlaid images become easier to read with interesting compositions? what happens when color is added to add another layer of meaning? How does paper type effect the text readability?
WHAT I DID: I kept with the same layout of all the text on one page. I overlaid the different pages just as last experiment. For one of the mini experiments I tested having an overlapping page with blue text highlighting "dream big." I tested overlaying with the same thicker page paper as well as normal thin printer paper. I then tiled out 2 huge poster size (66inches 48 inches) layouts of the composition on regular printer paper and I overlaid those 2 posters on a light table and took photos of their interaction on different levels, with different changes such as placement and clarity of text.
OUTCOME: There is possibility to still experiment with the color text, message to actually yield better results. It ended up being very difficult to read/there needs to be more of a contrast to be have the largest impact. Photographing the contrast between 2 larger poster compositions allowed me to take more in focus shots as well as yielded much better composition shots. It was interesting to find that the more attractive overlay page contrast came from regular printer paper; the grittiness of normal paper surprised me. What was a slight surprise because I hadn't given it too much thought was the overlapping with the tile print. In some photos/shots the overlapping was a nice addition of texture but in other compositions it was more of a distraction for me personally.
Still kicking around using the cardboard cut out from experiment 4 post option. I'm thinking that I might try to make some of those cutouts while on Spring Break. And I need to look more into other materials for the paper/what kind of results I would get and work more with that color that I lightly experimented with. And what would this look like out in the environment?!


overlaying a layer of blue text for a different message layer.

overlaying a layer of blue text for a different message layer.

overlaying a layer of blue text for a different message layer.

overlaying 4 thicker papers with a changing opacity range of text.

overlaying 4 thicker papers with a changing opacity range of text.

overlaying 4 thicker papers with a changing opacity range of text.

overlaying 2 normal printer paper sheets.

overlaying 2 normal printer paper sheets.


large poster dimension photos below.
large poster (66 inches x 48 inches).

overlaid on a large light table.












feedback:
*good photographs/compositions
*work more with three layer interaction
*introduce color, think maybe of color text layering(different colors on different pages) + that kind of page/texture interaction
*think about maybe showing/animating the slow breakdown of format/style from the original piece to current experiment
*maybe think about working with very small text and having people interact via magnifying glass/camera + lens photo wise + doing something with that to make it more interactive
*chris likes my photos + their blur + the fact that it's letting go of some control

Wednesday, March 13, 2013

Don't Make Me Think notes+response.


A lot of the reading for Don’t Make Me Think covered areas that I had previous thought about or at least made sense when reading. I fully believe that most people don’t look intently at websites or their design. It was funny to think about, but most people will struggle accomplishing tasks one way, even though it may be a more difficult way to complete any given task, the user will most likely keep to the method that they know, never seeming to stray. That is definitely something that I noticed that I do, especially with features in programs when they change, I tend to not want them to change, I like the way that they are…but in the same breath, I also do enjoy when new features or surprises are added. I now also feel a bit better when I see other horribly designed websites and realize that the designer just didn’t think about its impact.

notes:
chapter 1
*don’t aim to make everything extremely understandable to get through
*people will spend more time on a website than is thought, tending to blame themselves over the website design
*try to use easy-to-understand/recognizable names for sections
*self-evident vs self-explanatory
*self-evident: just by looking at the page, the user realizes and knows what they need to do
*self-explanatory: the slightly longer realization of what to do on the website or webpage.
*This can be the name change of a section or different placement of links or navigation

chapter 2
*to design for the web you need to keep in mind 3 statements
*“we don’t read pages, we scan them.”
*We’ve been learning to scan various documents+forms our whole life, the web is just a natural progression that way.
*“we don’t make optimal choices. we sacrifice”
*we’re bound to choose wrong.
*there’s not much harm in being wrong on the internet when navigating.
*“we don’t figure out how things work. we muddle through.”
*people don’t tend to read the instructions that they’re given
*we don’t look for new ways to work, we stick to the old, even if it’s time-consuming
*design like the users you’re aiming for

chapter 3
*five things to keep in mind
*create a clear visual hierarchy (think about newspapers + their sections + layouts)
*take advantage of conventions (a lot of the style of websites in general comes form newspapers + magazines. designers tend to avoid conventions + they should embrace them)
*break pages into clearly defined areas (choose easy to organize sections/headlines)
*make it obvious what’s clickable (if you don’t differentiate links from text, users may not know there's stuff to explore)
*minimize noise (don’t be too busy in layout with background or text or everything. be simple and concise)