stage 1: hard liquor packing (by Stranger and Stranger).
stage 2: the subculture descriptive words.
classy hats, handkerchiefs, ties, bow-ties, pinstripe suits, suits, cigars, coins, bill rolls/stacks, black, dark colors, guns, fights, women in white in expensive clothing, flowers, death, family
stage 3: words/phrases used in films by mobsters.
boss, burn, bump off, drop/drop off, knock off, muscle, outfit, pinch, wire
first steps towards the rebranding (no where near where I want it to go, but slow movement).
trying to work with the focusing of the label onto smaller, beautiful moments of interaction.
the first is the front bottle label, the second is the reverse that you could see through the back of the bottle or side and the third was the back label
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