product wise: I'm going with a line of alcohol, as in whiskey, rum + moonshine.
concept: I plan on the name Acme being the largest, most dominant part of the label/bottle design, so I've been pushing around type examples below.
logo sketches+thumbnails:
slab serif. main bottle + flask.
front.
back.
serif with varying thick + thin lines.
playing around with some typeface options via hand method.
computer typeface options thus far:
black on white.
white on black.
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