I had a lot of trouble in the actual designing of the packaging. The keywords that I chose to associate with the subculture did not mesh well together in my mind. I kept trying to figure a way to combine them but not have one really dominate the others (ha). I think I need to think more like my subculture and try to figure how to focus on one overall theme/message but have a more hidden objective without being super obvious that is what is happening. I want it to be more like when you unexpectedly receive a package that you ordered a while ago but forgot about or when you receive something in the mail from an old friend that you hadn't communicated with in years.
my keywords are: dominance, family, loyalty, goal oriented, stylish.
front view of bottles, pinstripes referencing elegant suits/old time gangsters.
back of bottles, color band references alcohol type from front label to see what type from all angles.
side view of the bottles, easy visual access to what you're in for.
top brand logo on seal to insure no one has tampered with your drink.
feedback:*bottle is a good, strong shape
*if going more authentic/historic think tinted bottles
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