Semiosis is the process of relating a sign with the reader
of the sign. The meaning that comes across of the sign will change based on the
reader due to their background, education, culture, and experiences.
Unlimited Semiosis – basically the process of the reader
seeing a sign relating it to another object, and this continuing in an unknown
number of chains.
Value – Saussure says ‘value’ determines a signs meaning.
Focus was on the sign and other signs in the same system. Signification is the
transfer of meaning and this is done by using mental concepts to organize
reality to be understood. i.e. “Language is a sheet of paper with thought on
one side and sound on the other. We cannot cut the front of the sheet without cutting
the back at the same time. Sound and thought cannot be divided.”
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