phase02. the initials.

attributes.

inclusive, extraordinary, engaging, flexible, resourceful, diverse

essence statement.

bringing expressive freedom to the community

personas.
the student.

This is Felicia, who is a dedicated art student. She’s trying to do the most she can with all that she can get her hands onto. Felicia wants to show the world something it has never seen before.

the professional.

This is Mike, who has been an artist since he was a kid. He knows he’s not the best artist, but you can see + chat with him at every folk art fest. He will live + die in the Kansas City area.

the lover.

This is Rachel, who by day, she is a librarian, by night she is a mother of 3 busy children. She isn’t an artist per say, but she enjoys art, what goes into it. Rachel also encourages her children to embrace it + express themselves.

the contributor.
Steven, is an individual that has graciously donated $5,000 to help the continue efforts of the KC Fringe Festival.

mood boards.
via Pinterest are located here.

CN feedback.
*potential third audience to look at (the donators of money)
*possibly get rid of word "flexible"
*figure out a key attribute that describes the variety of acts performed at the festival