Monday, September 30, 2013

rebrand. the initial logo sketches.

the initial sketches of the rebrand logo are below. my focus was keeping a sans serif for the word Fringe to keep with the consistency of the other Fringe Festivals. 



feedback.
*get better attributes, they don't describe your culture
*focus on the feeling of the event
*redo mood boards
*add more energy
*be more over the top
*think of maybe interchangeable photos with logo
*compare to other theater/theatres + festivals
*go weird/crazy
*circus type

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