The definition of author has changed over the years. The
author proposes a different model for designers as writers via the form of:
designer as translator, designer as performer, and designer as director.
designer as
translator.
Designing is essentially the clarification of materials. It
is not scientific or historical, simply a representation of information.
Sometimes the information has to be changed to fit a different audience, but
that is still simply translating, not creating.
designer as performer.
Just like the author and musicians used in a play are needed
for it to exist, neither gets credit for the creation of the text. The
information will always change based on how it is expressed and by who. The
designer expresses content through graphic devices, giving the information
life.
designer as director.
This only happens with large-scale projects. Often,
designers work in conjunction with other individuals who help to research or
give the needed information. The designer simply transforms large amounts of
information into a new form or content structure.
But in the end, the author states that designers will always
be designers.
--
article. The Designer As Producer.
Products don’t last as long as they once did because new
technology allows for quicker changes from design to replication, which then
enables quicker discussion of designs and then production. Technology changes
have also allowed us to distribute goods at a larger scale, no longer simply
local. Designers are able to not only produce more readily but also have the
ability to make more specific/intricate/niche items than before with the aid of
smaller shops or via handcrafted.
So really, it’s a great time to be in the design field and
creating innovative products. We no longer have as many boundaries as we once
did based on technologies. Then again, you need to add in the factor that it
may cost more to produce these designs and thus keep us further from creating
the next big project, but it will allow us to continue dreaming and hopefully
find someone who can make our dreams a reality, for a not so astronomical
price.
--article. Design With Intent.
Designers have changed their stance to be more user focused
on effecting them on an immediate + intimate level, not through distance.
questioning
user-centered design.
User-Centered Design used to be a system based on observed
and implied needs over time. It has now transitioned into creating an interface
that is nearly invisible to the user’s eyes; basically it has become something
like second nature.
new design practices.
The almost invisible design of user-centered, almost
invisible order has become a topic of question as of late. There are three
types of ‘societal transformation’ that are emerging: persuasion design,
catalyst design, and performance design.
percussion design.
This design focuses on the idea of using influence in design
choices to alter the mind of the user. Basically this uses color, or form to
make the user subconsciously react to what they see.
catalyst design.
This design focuses on active involvement of those in the
designated audience. These individuals are not tested anonymously but visually
in a given community.
performance design.
This design focuses on the ability of emotional impact; the ability
to make change by causing emotions and sharing stories.
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