Project Six: Typographic Intervention Statement

After having come up with a list of 20 different words and places that we could explore with our idea, we ended up narrowing between the word “memory” and “exploit.”  It was a difficult decision to decide which would be the best choice; we knew that both words and concepts brought their own positive and negative responses.  We wanted to choose a background for the word as well as a theme that was connected to the word, but was not the initial interpretation.   Our word that was chosen was “memory.”

Our focus was to take the generic out of “memory.”  Initially we were looking at two different backgrounds for the word, each giving a different definition.  We chose a playground to follow the idea that memories that we create often start in childhood, and the playground is a well-known symbol of childhood.  We chose American Typewriter as our typeface because American Typewriter has an older look, because printed materials used to be printed with typewriters.  Memories can be old as well as young, so we have the old feel through the use of typeface, clashing with the new feel through the use of location.  The materials that we’ve chosen to use are ½ inch foam board, newspapers, and photographs.  Initially we set our type up at 1000pt, but it was not large enough for use at the playground, so we ended up having to outline and enlarge the letters to be 13 inches in height.  We will be layering the letters in 2 sheets of foam board and covering them in newspapers and images.